A shift in mindset is required to ensure that Finnish working life remains competitive and achieves cultural equality. The "Muutostöissä" campaign, starting on the 5th of September, will bring attention to the barriers that hinder a culturally diverse working life: ignorance, biases, and beliefs. The City of Tampere's International House is one of the organisations taking part in the campaign.
The “Muutostöissä” campaign, led by social media influencers, aims to awaken awareness for the possibilities of a culturally diverse working life. The goal of this social media influencer campaign is to address everyone in the workplace and foster an open attitude toward cultural diversity.
In the “Muutostöissä” social impact campaign, the initiators of the discussion are 20 social media influencers from various cultural backgrounds living in Finland. The campaign’s financing is provided and supported in communication by over 20 organizations, including cities, educational institutions, NGOs, and significant players in the labor and business sector. The City of Tampere’s International House is one of the organisations taking part in the campaign. The campaign’s designer and coordinator is PING Helsinki, an influencer marketing agency specializing in social impact. The societal influence consultant for the campaign is Wanda Holopainen from Ataá Agency.
From multiple channels, from several different perspectives: this is how we tackle change
The influencers taking part in the “Muutostöissä” campaign offer personal experiences from varying backgrounds: job seekers, workers, and employers. The themes the campaign influencers will highlight include cultural literacy as a modern work-life skill, cultural realities in Finnish working life, and daily life as a job seeker, employer, and entrepreneur with a diverse background. The campaign channels include Instagram, TikTok, Facebook, and YouTube.
Campaign content will be published on various social media channels during September.
International House Tampere is participating in the campaign as part of Talent Boost activities. Talent Boost is a national programme to attract international talent and promote their immigration to and integration in Finland. The aim is to increase awareness of Finland and make Finland attractive to international talent and, at the same time, improve the employment of international specialists who are already in Finland in jobs that correspond to their skills.
Head of Services